Logo Design Files
When starting a logo design, it is good to remember about few logo design files that your Graphic Designer should provide for you. Asking for some, might not seem useful at the beginning but trust me, you will need them later on. So what is important?
1. Rights to your logo
I would highly recommend every logo design to start from a very short written agreement that states full transfer of copyright and design ownership. Without it is like buying a house that on the paper still belongs to the previous owner. Not having the full copyright to your logo could mean that the designer can reuse it for another client or keep your symbol and use it in another work. You wouldn’t want that!
2. Vector files
Your logo should be designed in a proper vector software like Adobe Illustrator and your designer will provide you with either AI (Encapsulated PostScript) or EPS (Encapsulated PostScript) files. Ideally, you should ask for EPS files as this file is possible to open in different software. Your logo for print should be also prepared in CMYK format.
Vector files are very important because they let your logo scale to any size that you might need in the future. Raster graphics like JPG or PNG will look good only if you scale them down but never up.
You will use it for everything that will be printed in high quality:
- Business cards
3. Logo variations
If you don’t want to always go back and forth with your designer it is good to ask ahead for basic logo variations. Besides the above printable versions you will need a file with a transparent background in full colour, black, white. This is important because you will need to use your long in various scenarios, sometimes on light and sometimes on dark backgrounds. Ideally, this files are smaller in size so that it is light for your website and it should be in RGB format that it is more suitable for screens.
You will use it mainly for web use:
4. List of colors and fonts used in your logo
This one is kind of a bonus. It might not seem needed at the beginning. But if you are getting your logo done without brand guidelines/manual it would be useful to know which colour codes and fonts your logo consists of.
For example, if you would like in the future your brand to have another speciality, you might want to add some text to your logo. Or if your brand goes global you might want to add locations below it for specific branches.
Colour codes will be super useful if you will be working on your simple Power Point presentations and you will be wondering what colour your header or footer should have.
It will be useful for:
- Word documents
- PowerPoint presentations
- Future uplifts to the logo
Still not sure if you have everything? Feel free to contact Joanna for free advice.